Search engine friendly custom website creation

A business website defines and influences many things about its operation and development. When creating a unique website, it is important to properly represent the image, commitment and professionalism of the business. In many cases, this also gives the first impression. The same is true for creating an online store. The key to success, as well as gaining loyal customers, is to create an easy-to-use, transparent, trend-following page when creating both a custom web store and a custom website. But that alone is not enough to gain leadership in the online space. This is why it is important to place special emphasis on search engine optimization, also known as SEO.

Most of our customers turn to us because they want to lead and push their competition behind them on Google’s results list. There are now a number of effective tools available to online marketing agencies to accomplish this. Our company constantly follows the media trends and offers future-proof solutions to its partners.

Read our brochure and find out everything before we get into creating a search engine friendly website!

Search Engine Optimization and Search Engine Marketing

While this sounds very simple, countless businesses still work with websites that are outdated and not tuned for search engine optimization. The “art” of creating a website or web store doesn’t end with a user-friendly, well-functioning and stylish web interface. One question remains open: how will my target audience find it?

Google’s system contains roughly 8 billion web pages, so even if someone types in a search term specific to your business, it’s unlikely that it will appear on it – or at least not on one of the first pages without search engine optimization. The average user searches for everything by typing in a word and seeing what the first two pages show. The majority of search engines choose the sympathetic business from the first page results, it is not very common for someone to browse through 8-10 pages.

According to statistics, 90% of people use Google search and in 89.8% of cases, they choose from the options on the first page. For this reason, it is obvious that you can only get mass traffic and revenue if your website is among the top in the Google, Yahoo or even Bing results list.

Do you want your website to be on the first page of Google? - The Solution To Create A Search Engine Friendly Custom Website!

The process of SEO (search engine optimization)

1. Creating a search engine friendly custom website or surveying an existing website

As a first step, Aida Media team looks at the site’s operation, structure, and traffic statistics. We also analyze the website using Google Analytics, and if the site has its own measurement tool, we also use it. These data show all activity on the site on a monthly and daily basis (how many people clicked on the phone number, how many people looked at it, who put a product in the cart but didn’t buy it or only later… etc).

After creating and / or analyzing the website, we set up a strategy on how to get the best possible ranking for a particular keyword phrase in the results list.

2. Define keywords

Keyword research is the most important part of search engine optimization. With the help of this we can determine on which keywords it is worth building the text and content of the page. Keywords are ranked in SEO based on difficulty, search rate, and incidence, among others. A general term can show millions of search frequencies, while adding a refinement can narrow down the target audience much more.

3.Website optimization

What matters in the ranking of the Google results list is the content of the website, the number of times the keywords are included, and the length and content of the text. In search engine marketing, if these are checked and corrected everywhere, the page gets a crease stitching. This workflow is also realized when the customer orders website creation, web store creation or SEO optimization for their existing web interface from us. In each case, we set up the Meta tag and Title sections, as well as any background information that Google’s search engine crawls. The results of the optimization can be traced after only a few weeks, in each case they show a positive, upward trend.

4. Content production - the basis of creating a unique website

In most cases, the content of the website needs to be expanded and shaped. Specified terms and scope should be placed on each subpage, ensuring a prominent place in Google’s results list on the first page. In this case, it is always possible to choose whether the client prepares the appropriate text and content material, or entrusts us to create it, providing the necessary information. In the latter case, several professional copywriters are available to our partners in the Aida Media team.

5. Website statistics

One important step in creating a search engine friendly website is follow up. It is not enough to optimize a website once, you need to constantly track your traffic and customer acquisition numbers. You need to look at the activity numbers every week, even several times, which Google Analytics is a great representative of. During the creation and maintenance of every website, we incorporate goals into the site that provides accurate tracking of every event that has taken place on the site, from someone clicks on it to closing it. All clicks, scrolling, page changes can be observed.

6. Monitoring - Has the creation of a search engine friendly custom website been implemented?

After SEO optimization, be sure to monitor the performance of the website. Weekly and monthly reports should be prepared and continuously fine-tuned until perfect. It’s a good idea to ask a professional or an optimization company to break this down quickly and smoothly.

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